RWE / HEOR Evidence Planning & Execution

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From early evidence strategy to post-launch studies, I help clients design and execute programs that resonate with payers and decision-makers. With hands-on experience across the U.S., Europe, and global markets, I understand how evidence needs differ across regions and how to meet those needs efficiently and credibly.

I bring a practical, collaborative approach to evidence planning that connects science, strategy, and communication. Whether aligning cross-functional teams, identifying data gaps, or shaping real-world evidence partnerships, my focus is always on clarity, credibility and patient impact. My goal is simple: to help clients generate evidence that informs better access decisions and ultimately improves patients’ lives

Key Deliverables

  • Integrated evidence plans
  • Global HEOR and RWE roadmaps
  • Clinical trial evidence planning for payer readiness
  • HTA and JCA readiness
  • Study concept development and design review
  • RWE partnerships and data-source recommendations
  • RWE case studies to inform impactful evidence options

Connect with Nicole

20+ years in Access & Evidence | Head of Global Value & Access at top pharma | U.S. country leadership roles

Yurgin Advisory
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